Metrics Demystified: Measurement and Effectiveness in Hispanic Marketing Campaigns
Join our expert panel of speakers as they take us through the latest measurement and effectiveness techniques to allow brands to best understand the impact of their Hispanic marketing campaigns. At a time when immediate business impact is more important than ever, this engaging and thoughtful panel is essential for anyone who wishes to unpack the secrets of Spanish-language ROI, the latest in attribution tools, and staying on the pulse of consumer insights.
Matt Krepsik | Global Head of Analytics, Nielsen
John Dick | Founder and CEO, Civic Science
Kevin Krim | President and CEO, EDO Inc.
Moderated by Roberto Ruiz | EVP of Research, Insights, & Analytics, Univision